How to Tell a Story With Real Estate Creative Ads
Agency 53 in Denver is an example of a popular real estate creative ad. This ad promotes home ownership and includes a car charging station. Compass, a tech-based brokerage, is expanding rapidly across the nation. Recently, it began to promote a new development by including electric car charging stations in its ads. The message is clear: make the process of buying a home as easy and affordable as possible. Real estate ads use storytelling Real estate storytelling is an effective tool that can create a more personal and seamless home-buying experience. Instead of listing the same boring properties on the Internet, well-constructed storytelling provides details about the property in a narrative way. Potential buyers can also follow the story as it unfolds. Here are some tips for making real estate storytelling more powerful: A good story is one that combines the written word and the images. A good story includes both the written word as well as the images. Poorly written ads will lose 65 percent potential buyer attention. To make the most of your creative ads, use a story-telling approach. You can market listed properties using various tools, including email marketing. Listing properties work best when the stories are personal and highlight the home's features. Use a carousel ad layout A Carousel is a clever format to showcase multiple listings. A Carousel is a collection of images that change in size. This allows the audience to see multiple angles at once. Some viewers may respond to a particular feature of a home, such as the kitchen, while others might respond more to the facade. This format appeals to a broad range of potential home buyers. Facebook is a great platform to display your listings. Carousel ads can be quick to create but you need to be selective about your target audience. Instead of targeting people only who live near you, you can target people who are interested and have already shown an interest in real property. Be sure to exclude people who click through your ad and do not view the listings. This will ensure more interested parties see your ad and contact the seller for more information. Include the name of the agent Building relationships is key for real estate success. Including an agent's name and photo in creative ads helps create this relationship. It helps to build familiarity with leads and create expectation. In event ads, the agent's image and name can be included. This will give the leads a more personalized feel. This will increase the chance of getting a reply. A real estate ad that includes the name of an agent and a photo is a great way for you to be regarded as an expert in your area. A solid track record in the real estate business will help you establish credibility and build trust. Listing experience in a creative ad can help give it more credibility. For example, listing five agents with a combined experience of 35 years is a good way to establish your credibility in the area. Including property's benefits Include benefits associated with the property in your real estate advertising to make it memorable. A recent study revealed that 42 percent of ads contained an unexpected element. The unexpected twist makes these ads stand apart. It doesn't have to be complicated as the description or property name. Try putting the property's advantages first to add a clever twist. After you have listed the benefits, add a call for action. Including a CTA that directs viewers to learn more A CTA directs viewers to the desired content within your real-estate creative ads. You can serve two audiences with a single CTA by making the CTA as simple as a button or a call to action. Hija de Tu Madre for example uses a pink, white, and blended spanish and English color scheme in its CTA. Although this may not be the best for your company's audience it is a great way to increase your bottom line. A good CTA is designed to encourage viewers to take action. It can include forms to request a demonstration or receive pricing information. It can also serve to book meetings. A CTA that directs people to learn more about your property will increase the number of people who view your ad and can convert them into clients. Before you implement CTAs in your real estate creative ads, make sure to test their effectiveness.